Delete your pages and rank higher in search – Index bloat and technical optimization 2019
Here’s an aspect of SEO that is often overlooked.
If you’re looking for a way to optimize your site for technical SEO and rank better, consider deleting your pages.
I know, crazy, right? But hear me out.
We all know Google can be slow to index content, especially on new websites. But occasionally, it can aggressively index anything and everything it can get its robot hands on whether you want it or not. This can cause terrible headaches, hours of clean up, and subsequent maintenance, especially on large sites and/or ecommerce sites.
Our job as search engine optimization experts is to make sure Google and other search engines can first find our content so that they can then understand it, index it, and rank it appropriately. When we have an excess of indexed pages, we are not being clear with how we want search engines to treat our pages. As a result, they take whatever action they deem best which sometimes translates to indexing more pages than needed.
Before you know it, you’re dealing with index bloat.