How to Solve the SEO vs. PPC Debate in E-commerce
Every marketer has asked themselves the SEO vs PPC question—which is better for e-commerce? Of course, there’s a general answer, but it really depends on one’s industry and objectives. PPC is a great way to generate immediate traffic and boost sales. A marketer shouldn’t doubt the potential of Pay-per-click […]
Diving Deeper: SEO vs. PPC
SEO and PPC have two key differences. The first is that paid advertisement displays on the top of the organic SEO results. The traffic that you get from organic SEO comes free of cost, while every click from PPC costs you. Both methods can work together if you implement each one of them with a robust strategy.